MODIS

WHO WE ARE

DIFFERENT
STRENGTHS. ONE STRONGER
WHOLE.

The strategy. The story. The financial discipline. One connected standard for the work.

MODIS brings business strategy, communications and financial leadership into the same conversation. Andy, Chris and Michaela contribute different experiences and instincts, with shared accountability for the direction and the work. Around that core, a broader network of fractional leaders and specialists adds the capabilities your business needs, from insight and planning through execution.

MEET THE PEOPLE IN THE WORK ↓
Abstract MODIS illustration showing distinct forces connecting into a stronger whole.

THE PEOPLE IN THE WORK

SENIOR ENOUGH TO LEAD IT.HANDS-ON ENOUGH TO MAKE IT MOVE.

Andy Windham

THE STRATEGIC ENGINEER

ANDY WINDHAM

Founder · Strategic Engineer
Fractional Chief Marketing Officer

LINKEDIN ↗

Andy connects strategy, research, analytics and operations to help leadership teams focus on the opportunities that matter.

READ FULL BIO CLOSE BIO for Andy Windham

Andy Windham brings more than three decades of marketing, strategy and business leadership to MODIS. His career began with Walt Disney Attractions, where he helped shape multi-year campaigns for Walt Disney World. His destination and hospitality experience includes Pinehurst Resort & Country Club, Biltmore Estate and the Tennessee Department of Tourist Development.

His perspective reaches well beyond tourism. His experience includes healthcare programs and brands such as CoverTN and Straumann, alongside B2B technology, manufacturing and ecommerce accounts including YourSix, AFL, IncWorx and Woody Brand Knives. Across corporate and agency roles, he has connected research, positioning, analytics, media, budgeting and operations to the realities of running a business.

That range helps Andy see marketing as a connected business system. At MODIS, he works as a fractional CMO and strategic partner, helping leadership teams identify the right opportunity, align people and resources, and turn a clear direction into measurable action.

Christopher Just

THE COMMUNICATIONS ARCHITECT

CHRISTOPHER JUST

Founder · Communications Architect
Fractional Chief Creative Officer

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Chris connects business strategy, brand and creative execution. He also builds the systems, content and experiences that bring them to life.

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Christopher Just has spent more than two decades connecting business strategy, brand and creative execution for global companies, destinations, hospitality brands, nonprofits and complex organizations.

His experience spans tourism organizations in Maryland, Virginia and Louisiana, destinations including Colonial Williamsburg, Gettysburg and The National WWII Museum and brands including Coca-Cola, John Deere, Campbell's, Choice Hotels and Marriott. His work has crossed brand strategy, integrated communications, creative leadership, organizational transformation and audience engagement.

Chris brings an unusually hands-on perspective to creative leadership. Beyond directing teams, he builds. Websites, workflows, CMS platforms, video, content and communications systems are all part of how he works. That makes him equally comfortable discussing the business problem, reshaping how a marketing organization operates or sitting down and making the thing himself.

At MODIS, he serves as a fractional CCO and brand and marketing transformation leader, helping organizations connect sharper thinking to stronger creative and better execution.

Michaela Burkhardt

THE PERFORMANCE NAVIGATOR

MICHAELA BURKHARDT

Partner · Performance Navigator
Fractional Chief Financial Officer
& Business Operations Leader

LINKEDIN ↗

Michaela brings finance, planning and operations into focus, helping teams connect strategic ambition to sound decisions and measurable performance.

READ FULL BIOCLOSE BIO for Michaela Burkhardt

Michaela Burkhardt brings a strong foundation in finance, accounting, risk management and business operations to MODIS. Her experience spans corporate finance, treasury, tax and financial reporting, with roles at Electrolux, ServiceMaster, Buckman Laboratories, Universal Asset Management, Pfizer and Deloitte & Touche.

She works where financial analysis meets business planning and operational decisions. Forecasting, budgeting, investment analysis, international tax and risk management are part of that perspective, along with building systems that improve efficiency, accuracy and financial visibility. Her strength is making complex financial information useful to the people who need to act on it.

At MODIS, Michaela brings that rigor to the business behind the marketing. As a fractional CFO and business operations leader, she helps connect strategic ambition with financial clarity, sound planning and measurable results. She speaks German and is an avid horse rider.

THE STRENGTH IS IN THE CONNECTION

THREE PERSPECTIVES.ONE ACCOUNTABLE WHOLE.

Strategy sets the direction. Communications creates the connection. Financial discipline helps the business support, sustain and measure the work.

Three perspectives. One accountable whole. Andy brings strategy, Chris brings communications and Michaela brings performance. Their three connected perspectives share accountability at the center. ANDY STRATEGY CHRIS COMMUNICATIONS MICHAELA PERFORMANCE SHAREDACCOUNTABILITY THE CORE. NOT THE LIMIT.

ANDY / STRATEGIC ENGINEER

THE DIRECTION.

Connect the business, the market and the opportunity. Set priorities, align resources and give the work a clear purpose.

Strategy · Research · Marketing leadership

CHRIS / COMMUNICATIONS ARCHITECT

THE CONNECTION.

Turn a sound strategy into a story people understand, an experience they value and work that gets made.

Brand · Communications · Creative execution

MICHAELA / PERFORMANCE NAVIGATOR

THE DISCIPLINE.

Connect ambition to financial reality. Bring clarity to budgets, planning, operations and the measures that guide decisions.

Finance · Business operations · Performance

A plan worth pursuing. Work people respond to. A business able to support it.

THE EXPERIENCE IS THE ADVANTAGE

WE'VE SEEN THIS
FROM A LOT OF ANGLES.

Global brands. Healthcare. Technology. Manufacturing. Hospitality. Government. Consumer products. Organizations with big ambitions and organizations with complicated realities.

Virginia is for Lovers Interim HealthCare Jack Daniel's Carnival Coca-Cola United Way Bon Secours Bayer Novonesis Disney The Queen's Health Systems
Southwest UF Health Atlas Metal University of Tennessee Health Science Center Lucite International RBC SunTrust T. Rowe Price Uber Clemson University

Different industries sharpen the same skill: knowing how to walk into something complex and quickly understand what matters.

THE GOOD PART IS WE DON'T THINK ALIKE.

SAME STANDARD. DIFFERENT INSTINCTS.

Andy starts with the business. Chris starts with the people. Michaela starts with financial and operational clarity. Different instincts make the plan stronger.

ANDY

ASKS

“What is the business trying to accomplish?”

LOOKS FOR
The system, the signal, the opportunity.
IS LIKELY TO PULL APART
The business model.

CHRIS

ASKS

“What does someone need to believe, feel or do?”

LOOKS FOR
The idea, the connection, the expression.
IS LIKELY TO PULL APART
The brief.

MICHAELA

ASKS

“What will it take to support this? How will we know it’s working?”

LOOKS FOR
The financial picture, the operating plan, the measures.
IS LIKELY TO PULL APART
The assumptions behind the numbers.

ALL THREE ASK:

“Is this actually going to work?”

WHY FRACTIONAL WORKS

YOU DON'T NEED
ANOTHER FULL-TIME
EXECUTIVE. YOU NEED WHAT
THEY KNOW.

The role flexes. The standard does not.

01

SENIOR LEADERSHIP. WITHOUT THE FULL-TIME STRUCTURE.

Andy can step in as fractional CMO. Chris brings fractional CCO, brand and communications leadership. Michaela adds fractional CFO and business operations expertise. Engage the leadership you need, with clear responsibilities and the right level of involvement.

02

BUSINESS, BRAND AND FINANCE. CONNECTED FROM DAY ONE.

The value grows when strategy, communications and financial discipline inform each other. A clearer brief. Smarter resource choices. Work with a purpose and a practical plan behind it.

03

CAPABILITY EXPANDS ONLY WHEN THE WORK REQUIRES IT.

The three partners are the core, not the limit. We can bring in fractional leadership and specialist support across research, analytics, paid media, marketing technology, digital experiences, content, design and production. The team expands with the challenge, with one connected direction and senior accountability.

THE RIGHT FRACTIONS.
THE WHOLE BUSINESS IN VIEW.

The fractions can change. The accountability stays whole.

WHAT YOU WON'T GET

ANDY:

A 97-slide strategy deck nobody knows what to do with.

CHRIS:

A creative presentation that wins the room and dies the next morning.

THE TEAM:

Layers of junior people translating what the senior people supposedly meant.

MICHAELA:

Financial reporting that adds complexity instead of helping someone make a decision.

SENIOR PEOPLE.
IN THE WORK.

ENOUGH ABOUT US.

WHAT ARE YOU
TRYING TO SOLVE?

Bring us the problem everyone keeps talking around.

Prefer email? info@modismarketing.com