FRACTIONAL CMO
Senior marketing leadership at the level you actually need.
HOW WE WORK
THE WHOLE
CHANGES.
SO SHOULD
THE FRACTIONS.
Every challenge calls for a different mix of leadership, intelligence and execution. MODIS builds the whole around what the business actually needs.
Depending on the need, we can provide fractional marketing, creative, financial or business operations leadership. You work directly with experienced people who connect the business plan, the brand and the resources needed to move forward.
Around that core leadership, we add the strategy, research, analytics, media, technology, production and creative expertise the work requires.
SPEAK TO THE TEAM →
CREATIVE LEADERSHIP
Brand, creative and transformation expertise without adding another full-time seat.
FINANCE & OPERATIONS
Fractional CFO expertise, sound planning and a clearer view of performance.
EXPERTISE ON DEMAND
Research, media, digital, content and specialist capabilities, connected around the need.
THE PROCESS
FRACTIONAL
DOESN'T MEAN
PARTIAL.
IT MEANS
PRECISE.
We build the whole around the need, not around a fixed org chart. That means the right leadership, the right amount of time and the right capabilities, without paying for resources that aren't creating value.
01
DISCOVER
GET CLOSE TO
THE BUSINESS.
Before we decide what the team should look like, we understand what the business actually needs. The goals. The customers. The people. The data. The friction. The opportunities.
We work alongside your team to identify where senior leadership can make the biggest difference and what capabilities the challenge truly requires.
THE OUTPUT
A clearer view of the business, the real challenge and the right level of leadership and expertise to move it forward.
02
DISTILL
BUILD THE
RIGHT MIX.
More isn't automatically better. The goal is to determine what matters most and assemble the right combination of strategy, leadership, creative, intelligence and execution around it.
We connect the dots, establish priorities and create alignment around a clear path forward.
THE OUTPUT
Sharper priorities. Better decisions. The right mix of capabilities. A plan people can actually execute.
03
DELIVER
MAKE THE
WHOLE WORK.
We don't disappear after the recommendation. MODIS stays connected to the work, leading alongside internal teams, agency partners and specialists as the strategy moves into execution.
The mix can change as the work changes. The leadership and accountability stay connected.
THE OUTPUT
Strategy that gets implemented, teams that move with greater clarity and work that performs better because the right people stay engaged.
THE MODIS MODEL
THE WHOLE
IS WHAT WE
MAKE IT.
Andy, Chris and Michaela form the core MODIS team, connecting strategy, communications and financial discipline. We stay close to the business and remain accountable for the work.
Around that core, we add only what the challenge requires: strategy, research, data, media, technology, production or specialized creative expertise.
Some engagements need more strategy or creative leadership. Others need financial clarity, operational planning, deeper intelligence or execution. The scope follows the need.
The mix changes. The core does not.
You're not paying for the whole bench. You're building the whole you need.
THE
CORE
Andy + Chris + Michaela. Senior strategy, communications and financial leadership directly in the work.
THE
FRACTIONS
The right mix of strategy, intelligence, creative, finance and specialist expertise.
THE
WHOLE
One connected solution built around the business need, not the overhead.
WHAT WORKING WITH US ACTUALLY FEELS LIKE
SENIOR PEOPLE,
DIRECTLY.
The people leading the engagement are the people doing the thinking, making decisions and working with your team.
CLEAR
OWNERSHIP.
You know who is leading, what is being solved and what happens next.
THE RIGHT
MIX.
We bring in the capabilities the work requires, not a predetermined roster.
BUILT TO
FLEX.
The mix can expand, contract or change as the business need changes.
WE LEAVE YOU
BETTER.
The goal isn't dependency. It's stronger decisions, stronger systems and stronger work.
READY WHEN YOU ARE.
BUILD THE WHOLE YOU NEED. NOT THE OVERHEAD YOU DON'T.
Start with the challenge. We'll build the right combination of leadership and expertise around it.
